The deal between the Australian Women’s football team and Crypto.com is the first major crypto sports sponsorship in Australia and is also the first for women’s sports.
This is one of the major crypto sponsorship deals to happen in Australia, a partnership was formed by Australia Football League (AFL) with Crypto.com to back their women’s league.
The deal between the two is worth $75 million, over the next five years, at present AFL has a deal with Toyota for $18.5 million. Crypto.com is a crypto exchange that is based in Singapore; it offers crypto-backed debit cards and digital wallets.
The new partnership is the first for Crypto.com in sponsoring a sports team in Australia. It is also the first in which an elite women’s sports competition is being sponsored worldwide.
As per the information shared by the General manager Asia & pacific of Crypto.com, the increasing interest of Australian women in crypto was the reason behind this sponsorship. As per the data of customer research in Australia, more than half of the crypto investors are females.
Disclaimer: The article should not be considered as any financial advice. It is advisable to conduct thorough research before investing.
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